Skip to main content

Bonn Group ropes in ace famous actor Sonam Bajwa as brand ambassador for its Americana range of biscuits


 

Ludhiana: Leading FMCG player Bonn Group, well known for manufacturing world-class bread and bakery products in India, has on-boarded award-winning actress Sonam Bajwa as brand ambassador for its Americana range of premium biscuits. As a part of this association, Sonam will be promoting the Americana biscuit range on several multimedia platforms.

 

Amrinder Singh, Director, Bonn Group of Industries said "We are exhilarated to welcome Sonam Bajwa into the Americana family. She is a brilliant actor and has recently built a strong fanbase with her amazing talent and back-to-back hit movies. Sonam has associated with us when we are aggressively expanding our manifestation and operations.I believe her charm and vibrant personality will certainly add more value to our Brand.”

 

Reflecting further, Singh said that Americana's premium digestive range of biscuits is made up of whole wheat for easy digestion and a happy gut. The Brand also has a whole wheat multigrain cracker in its healthy product range. He proudly states that Americana is also the market leader in the coconut biscuit segment in North India. Americana has become a leading brand with the joint efforts of the stakeholders including all the valued customers.

 

Asked about the availability of Americana brand biscuits in the market, Mr. Singh said that the products are available in more than 1,50,000 outlets in North India, including Punjab, Haryana, and NCR Delhi. Moreover, Americana biscuits are also available on our own e-commerce platform- bonncart.in along with other online stores like Big Basket, Swiggy, Walmart, Nature Basket, and a few more. Also, the brand is taking forward its journey zealously by expanding to Hyderabad and Bangalore markets.

 

Sonam delightfully said that she is pleased to be a part of the Americana community. "Taste Jo Karde Deewana' is an innovative campaign I am associated with and goes quite well with the Unique Selling Proposition (USP) of the biscuits range, which offers both quality and taste. The company has a decent range of premium biscuits in its product portfolio that is detectable yet affordable. Being a part of Americana’s growth will be an enthusing journey that I’m looking forward to” added Sonam.”

 

Sonam Bajwa has a considerable fan base in Punjab and North India. Americana's association with Sonam is slated to increase the Brand's appeal among current and prospective customers. The collaboration will also provide the Americana Biscuit Range from Bonn Group with more excellent brand recall. The move aims to create a point of difference vis-a-vis competition for Americana.

 

The fast-moving consumer goods (FMCG) industry is growing at a rapid pace and therefore the retail industry is ready to follow an omnichannel strategy. According to a Nielsen report, e-commerce for FMCG will reach USD 400 billion by 2022, representing more than 10 percent of the global market for bakery products.

 

Bonn is a quality-driven FMCG company founded more than three decades ago in 1985 by visionary entrepreneur Manjit Singh. The brand 'BONN' has become synonymous with Bread and Bakery in many cities in North India, where the company enjoys a dominant market share. The Group produces a range of food products, including Bread, Biscuits, Cakes, Rusk, and Cookies sold in India and are exported to about 55 countries in over three continents.

 

The company is also the winner of the National Award for Quality Products from the Government of India and has certifications like HACCP by 'DNV' (a certificate body of the Netherlands) and an ISO 9001:2000 certifications by DNV. It is also approved by the Bureau of Indian Standards and got the BRC certification. The company has 12 manufacturing plants spread all over north India.

 

The company is fully integrated, having a fleet of more than 500 trucks and an in-house setup for developing packaging. BONN Group is a pioneer in starting the production of cookies on an industrial scale in India. The company is deemed the most preferred FMCG brand with a Pan-India presence shortly with bread, biscuits, cake, rusk, and other products. BW

 

 

Labels:

Comments

Post a Comment

Popular posts from this blog

A first for India, Punjab ophthalmic surgeon introduces path-breaking surgery to cure Glaucoma

Chandigarh :  A major stride has been made in the field of ophthalmology - the medical specialty dealing with diseases of the eyes. Dr Varun Baweja, an ophthalmic surgeon from Punjab has introduced a revolutionary iStent technique to cure Glaucoma in the eyes, similar to cardiovascular stents. Dr Varun Baweja, a pioneer in the eye stent technique, is the first eye surgeon of India to get a certification from England for carrying out the iStent inject surgery. This eye surgery is used to treat Glaucoma disease, commonly known as ‘Kala Motia’. "The best thing about this path breaking surgery is that the patients get the same medical intervention sitting in India which normally is available abroad at a heavy  cost," said Dr Baweja, a Consultant Ophthalmologist at the Baweja Multispeciality Hospital in Punjab's Roopnagar, near Chandigarh. It is pertinent to state that Dr Varun got his poster published in the American Academy of Ophthalmology Journal in 2009 and has perfo...
Post a Comment
Read more

'Book Fast' radio cab app unveiled, travel outstation on a one way charge

  Zirakpur:  A unique radio cab app 'Book Fast' was unveiled here on Monday by three dynamic entrepreneurs of Chandigarh tricity. The app is all set to make rides for commuters in Chandigarh capital region to start with not only smooth and hassle-free, but also pocket friendly. The app was unveiled by N K Sharma, MLA of Dera Bassi.   It is noteworthy that the entrepreneurs already are in the travel trade with their own car fleets. This gives them a major advantage over other players. “Booking a cab by using Book Fast is pocket friendly for users,” said Anand Pal, Director, CEO and Founder of Book Fast App. Added Pal, “Our model is also financially more beneficial for drivers, whom we consider our partners.” Rajesh Chopra, Director, Book Fast ,  said, “The outstation cab services will be available at one-way rates to anywhere, as our tagline suggests- 'Kahin Se Kahin Bhi'. We offer the outstation services at one-way rates itself. The other applications ...
Post a Comment
Read more

Biplab Kumar appreciated by India Book of Records for his social efforts

  Raiganj:  Biplab Kumar Mondal of Karnajora, Raiganj, Uttar Dinajpur, West Bengal , has received appreciation from the India Book of Records (IBR) for spreading Covid awareness messages among the people. Mondal spread this awareness in the villages, markets, localities by distributing kites to the kids with awareness messages written on them, by providing masks and offering sanitizers. He also delivered medicines from door-to-door and organized awareness by displaying posters and banners on the motorcycle. Mondal, born on September 1, 1978, said, “I started my activities from the very beginning of the spread of Covid-19 in our country. I went out on my motorcycle, hanging few banners and posters on it to make people aware. I taught the passers-by how to make a mask with tissue paper and a rubber band. I also distributed handmade masks and sanitizers to the common people, frontline warriors, health workers and drivers.” The man with a big heart supplied essential medicin...
Post a Comment
Read more