Ludhiana, Punjab: With spring wedding season around the corner, Punjab grown fashion label Jaamawar Minx (JM) founded by a famous fashion designer Rupam K. Grewal, unveiled a spacious and opulent store in Jalandhar's Model Town . The opening of the brand new store also saw the unveiling of a mesmerizing collection ‘Riyasat’. The beautiful collection has 'dupattas' which have been made painstakingly with real gold, pearls, and real Swarovski. The USP of the 'dupattas' is that these have been so richly crafted, that they are heirloom material, to be passed on from one generation to another. Rupam K Grewal who is mainly known for intricate bridal ensembles has experimented this wedding season to blend the vibrancy of the traditional 'phulkaris' with ‘zardozi dabka work’ to give a royal look to her ensembles. Ace designer, Rupam Grewal who has worked with various types of embroidery for over 15 years said, “We had a lot of demand coming from Jalandhar ...
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