Skip to main content

Bonn Group ropes in ace famous actor Sonam Bajwa as brand ambassador for its Americana range of biscuits


 

Ludhiana: Leading FMCG player Bonn Group, well known for manufacturing world-class bread and bakery products in India, has on-boarded award-winning actress Sonam Bajwa as brand ambassador for its Americana range of premium biscuits. As a part of this association, Sonam will be promoting the Americana biscuit range on several multimedia platforms.

 

Amrinder Singh, Director, Bonn Group of Industries said "We are exhilarated to welcome Sonam Bajwa into the Americana family. She is a brilliant actor and has recently built a strong fanbase with her amazing talent and back-to-back hit movies. Sonam has associated with us when we are aggressively expanding our manifestation and operations.I believe her charm and vibrant personality will certainly add more value to our Brand.”

 

Reflecting further, Singh said that Americana's premium digestive range of biscuits is made up of whole wheat for easy digestion and a happy gut. The Brand also has a whole wheat multigrain cracker in its healthy product range. He proudly states that Americana is also the market leader in the coconut biscuit segment in North India. Americana has become a leading brand with the joint efforts of the stakeholders including all the valued customers.

 

Asked about the availability of Americana brand biscuits in the market, Mr. Singh said that the products are available in more than 1,50,000 outlets in North India, including Punjab, Haryana, and NCR Delhi. Moreover, Americana biscuits are also available on our own e-commerce platform- bonncart.in along with other online stores like Big Basket, Swiggy, Walmart, Nature Basket, and a few more. Also, the brand is taking forward its journey zealously by expanding to Hyderabad and Bangalore markets.

 

Sonam delightfully said that she is pleased to be a part of the Americana community. "Taste Jo Karde Deewana' is an innovative campaign I am associated with and goes quite well with the Unique Selling Proposition (USP) of the biscuits range, which offers both quality and taste. The company has a decent range of premium biscuits in its product portfolio that is detectable yet affordable. Being a part of Americana’s growth will be an enthusing journey that I’m looking forward to” added Sonam.”

 

Sonam Bajwa has a considerable fan base in Punjab and North India. Americana's association with Sonam is slated to increase the Brand's appeal among current and prospective customers. The collaboration will also provide the Americana Biscuit Range from Bonn Group with more excellent brand recall. The move aims to create a point of difference vis-a-vis competition for Americana.

 

The fast-moving consumer goods (FMCG) industry is growing at a rapid pace and therefore the retail industry is ready to follow an omnichannel strategy. According to a Nielsen report, e-commerce for FMCG will reach USD 400 billion by 2022, representing more than 10 percent of the global market for bakery products.

 

Bonn is a quality-driven FMCG company founded more than three decades ago in 1985 by visionary entrepreneur Manjit Singh. The brand 'BONN' has become synonymous with Bread and Bakery in many cities in North India, where the company enjoys a dominant market share. The Group produces a range of food products, including Bread, Biscuits, Cakes, Rusk, and Cookies sold in India and are exported to about 55 countries in over three continents.

 

The company is also the winner of the National Award for Quality Products from the Government of India and has certifications like HACCP by 'DNV' (a certificate body of the Netherlands) and an ISO 9001:2000 certifications by DNV. It is also approved by the Bureau of Indian Standards and got the BRC certification. The company has 12 manufacturing plants spread all over north India.

 

The company is fully integrated, having a fleet of more than 500 trucks and an in-house setup for developing packaging. BONN Group is a pioneer in starting the production of cookies on an industrial scale in India. The company is deemed the most preferred FMCG brand with a Pan-India presence shortly with bread, biscuits, cake, rusk, and other products. BW

 

 

Labels:

Comments

Post a Comment

Popular posts from this blog

‘Hawa Badlo’ launches ‘Mother Earth Blesses’ initiative

HawaBadlo, an initiative of GAIL ( India ) Ltd, has launched online campaign #MotherEarthBlesses for creating awareness about clean air and better environment. The initiative invites netizens to take responsibility and adopt befitting lifestyle habits such as planting trees, cycling, walking and carpooling, using public transport, conserving energy and using cleaner energy options. This initiative inspires and motivates younger generation to act upon curbing air pollution. An engagement contest has been initiated for large participation of people who are enthused to share their stories, poems, and slogans in both photo as well as video showing their positive inclination towards preserving environment and cleaner inhabitant. Ten most interesting stories with befitting photos and videos will be acknowledged for recognition. #MotherEarthBlesses initiative aims to inspire people for celebrating the festivities by being responsible to each other in view of the current pandemic and also
Post a Comment
Read more

Gurparvez Shellay connecting with people on social media, predicts a BJP wave in Punjab

  Ferozepur :  After the Election Commission of India imposed a blanket ban on political rallies, Gurparvez Singh Sandhu alias Shellay, an influential BJP leader from Punjab and a strong contender for party ticket from Ferozepur, has started connecting with the people of the area through digital media. He is interacting with the voters through Facebook Live, video conferencing and video calls and says “there is a wave in favour of BJP in Punjab ”. While greeting the people of Punjab and the countrymen on Lohri, Gurparvez Singh Sandhu, former National Vice President of Bharatiya Janata Yuva Morcha (BJYM) and former President of Punjab BJYM, said that there is a rift in the State Congress. After the repeal of the three Agriculture Acts and dedicating a day for the martyrdom of Sahibzadas as the Veer Bal Diwas, the atmosphere remains in favour of BJP. In the upcoming elections, a BJP coalition government will be formed in the state. He further said that with the help of social med
Post a Comment
Read more

Top 10 records made for the India Book of Records

Delhi : The number of individuals and institutions finding a significant place in the India Book of Records (IBR) -- India's leading record-setting platform, is growing day by day. Some of its stories are really mind-boggling and inspiring. The Art of Living Foundation created two records for the largest number of people reciting Ganesh Atharvashirsha and the largest number of people taking the pledge for a drug-free India in a place, entering the ABR also. A total of 54,560 people recited the hymn at Suryakant Kakde Farm, Pune, while 1,26,613 students participated in the Drug-Free India campaign. The event was supported by Pune University. Art of Living founder, Sri Sri Ravi Shankar and Maharashtra Deputy Chief Minister Devendra Fadnavis graced the event. On the announcement of the records, Sri Sri Ravishankar said, “ It is a matter of pride for all of us to be named in the India Book of Records .” Drifting a car is not an ordinary task. But the Power Drift Studios set the r
Post a Comment
Read more